PORTFOLIO
C.R. JACKSON
Built With: WordPress
Project Managed the complete website redesign for C.R. Jackson, a premier site development and asphalt manufacturing company in South Carolina. Their existing site was outdated, and they needed a modern digital presence that reflected their growth and values. I focused on showcasing their capabilities through compelling copy, custom videography, improving site navigation, and emphasizing their long-standing commitment to quality work and dedicated employees.
WHAT I DID
- Project Management
- Site Structure
- Content Outline
- Full-Site Copy
- Content Management
- SEO
- Analytics & Reporting Setup
- QA Testing
WHAT I MANAGED
- Design
- Development
- Post-Launch Support & Hosting
HIGHLIGHTS
- Custom Map
- Video Portfolio
- Career Page
*All Project Work Done During Time At Lazarus Design Team
Construction Metal Products
Built With: WordPress
Managed all content for the new Construction Metal Products website—from start to finish. This phase involved in-depth copy review and rewriting, data entry, including uploading PDFs, product descriptions, specs, and color charts. I worked closely with the client to make sure the site was easy to navigate and included features that made them stand out—like a dedicated resource hub for architects and an interactive color swatch viewer.
WHAT I DID
- Site Structure
- Competitor Research
- Content Outline
- Full-Site Copy
- Content Management
- Data Entry
- SEO
- Analytics & Reporting Setup
- QA Testing
WHAT I MANAGED
- Freelance Data Entry Specialist
HIGHLIGHTS
- Custom Color Chart
- Enhanced Project Portfolio
*All Project Work Done During Time At Lazarus Design Team
CGR Rentals, LLC
Built With: Squarespace
Partnered with the owners of a new event rental company to build their brand from the ground up—on a tight budget. I created a logo, brand guide, and landing page to help them establish credibility and get the word out about their services. During this project, I supported them with digital marketing essentials like optimizing their Facebook presence and setting up their Google Business Profile.
WHAT I DID
- Logo Design & Branding
- Competitor Research
- Content Outline
- Full-Site Copy w/AI
- Photo Sourcing
- Website Design
- SEO
- QA Testing
- Google Business Profile Setup
HIGHLIGHTS
- Request a Quote Form
- Custom Logo Design
- Full Branding Guide
CAKEABLE
Built With: WordPress
Had the pleasure of working with Cakeable to rebuild and optimize their website on WordPress. Their original site was tough to update, so we gave it a fresh start—updating copy, adding new pages, improving navigation, and highlighting their exciting new brick-and-mortar location, the Cakeable Cafe. Most recently, I collaborated with their team to launch an online store, making it easy for customers to buy coffee directly from the site.
WHAT I DID
- Site Structure
- Content Strategy
- Copywriting
- SEO
- Analytics & Reporting Setup
- QA Testing
WHAT I MANAGED
- Development
- Design
- Post-Launch Hosting & Support
- e-Commerce Addition
HIGHLIGHTS
- Online Coffee Shop
- Special Order Product Menu
*All Project Work Done During Time At Lazarus Design Team
Urban Design Partners
Built With: WordPress
The team at Urban Design Partners wanted a website that matched the creativity and quality of their work across the Southeast. This was an exciting project since they wanted a unique design that included custom animations of their process flows and a portfolio to highlight their past projects. Most recently, I teamed up with them again to design a special 25th anniversary logo that speaks to their company history, and collaborated with a freelance animator to create a custom loading screen to showcase it on their site.
WHAT I DID
- Project Management
- Competitor Research
- Site Structure
- Content Outline
- Content Management
- Data Entry
- Website Design
- SEO
- Analytics & Reporting Setup
- QA Testing
WHAT I MANAGED
- Development
- Design
- Freelance Animator
- 25th Anniversary Logo Design
HIGHLIGHTS
- Custom Portfolio
- Project Map
- Graphic Animations
*All Project Work Done During Time At Lazarus Design Team
US BRICK
Built With: WordPress
Led content strategy for the US Brick website redesign and build. This project blended thoughtful copywriting, detailed data entry, custom product pages, and dynamic portfolios. My focus was on creating an intuitive user experience that highlights the full scope of the company’s capabilities—beyond just bricks. Key features included advanced product filtering, a store locator map, and detailed “Request a Quote” forms to streamline the customer journey.
WHAT I DID
- Site Structure
- Competitor Research
- Content Strategy
- Copywriting
- Content Management
- Data Entry
- SEO
- Analytics & Reporting Setup
- QA Testing
WHAT I MANAGED
- Freelance Data Entry Specialist
HIGHLIGHTS
- Custom Product Pages
- Detailed Quote Request Form
- Masonry Portfolio Grid
- Pro Resources Page
*All Project Work Done During Time At Lazarus Design Team
